Yospace stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2026. This marks an increase of 35.7% from Paris 2024, as the company has claimed in a statement.

Yospace stitched 0.73 more ads per stream start compared to Paris 2024. In total, the company stitched 3,675 years’ worth of ad content during the Olympic Winter Games. To show this, the company explains that if someone was to stream all the ads in order and finish watching today, then the moment it pressed play would pre-date the first ever Games in Ancient Greece by almost a thousand years.

Unlike Paris 2024, which hosted several tentpole track-and-field events, Yospace monetised the Winter Games for nine customers worldwide, several of whom ran multiple live event (pop-up) channels.

Yospace’s Orchestrator system was applied across many of its live channels with the intention of maximising ad opportunities across multiple live event channels. In addition, Yospace’s prefetch system was applied to try to help the advertising scale at times of peak traffic. Prefetch assesses the capacity of ad servers and paces out ad requests accordingly to ensure that the adtech ecosystem has the time it needs to realise the highest possible value for each ad spot.

“This was the 7th edition of the Games that Yospace has helped monetise. Each edition has brought greater audiences and a greater imperative to get the advertising right”, shares Tim Sewell, CEO of Yospace. “The huge streaming audiences we’re seeing mean that scalability of DAI technology, while delivering maximum value and a premium viewer experience, is more important than ever”.

Yospace is showcasing its Dynamic Ad Insertion technology, featuring Server-Side Ad Insertion (SSAI) and Server-Guided Ad Insertion (SGAI), at the NAB Show in Las Vegas, April 19 – 22, 2026.