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‘Netflix House’, the new immersive experience open to the public

Netflix has opened at the King of Prussia, A Simon Mall in Pennsylvania, a new permanent, year-round entertainment venue with the intention of offering fans an immersive experience through its different shows and movies IRL. The ‘Netflix House Philadelphia’ is now open to the public and the company is planning to inaugurate two more: one in Galleria Dallas in Texas, on December 11, and at BLVD on the Las Vegas, scheduled for 2027.

“Netflix’s commitment to our Commonwealth is just the newest reason for visitors from across the country to come and experience Pennsylvania: the Great American Getaway. Next year, the world’s eyes will be on Pennsylvania as we celebrate our nation’s 250th anniversary in the birthplace of American democracy and play host to some of the biggest sporting events in the world – with the PGA Championship, NFL Draft, MLB All Star game, NCAA March Madness, and FIFA World Cup matches all coming to our Commonwealth next year, it’s clear that Pennsylvania is the place to be”, noted Pennsylvania Governor Josh Shapiro.

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From left to right: Netflix Chief Global Affairs Officer Clete Willems, Netflix Chief Financial Officer Spencer Neumann, Netflix Chief Content Officer Bela Bajaria, Netflix Chief Marketing Officer Marian Lee, Netflix co-CEO Greg Peters, Netflix co-CEO Ted Sarandos, Pennsylvania Governor Josh Shapiro, Pennsylvania State Senator Amanda Cappalletti and State Representative Tim Briggs attend the Netflix House Philadelphia Grand Opening Event. (Photo by Roy Rochlin/Getty Images for Netflix)

Approximately 260 local residents worked on the development and construction of the 100,000 square feet space. “I want to thank the hundreds of talented people from the Philly area who helped us design and build what you’re about to see, and welcome the 300 new employees working here to the Netflix team”, co-CEO Greg Peters said at the November 10 grand opening.

Peters also personally thanked Philadelphia artist Emily White, who lent a hand (and a brush) to the development of Netflix House. She created a custom mash-up mural featuring iconic characters from productions such as Stranger Things, Wednesday, KPop Demon Hunters, Love Death + Robots, Bridgerton, One Piece and more. Her outdoor mural frames a Red Envelope entrance.

“This big red envelope is symbolic of what we used to do years ago, which was mail DVDs around the United States”, co-CEO Ted Sarandos explained at the grand opening. “This is what we did even when the technology was different — we built fans. And this Netflix House here is to celebrate the fans”.

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Local artist Emily White, left, and her mash-up mural, right, outside of Netflix House Philadelphia. (Photo courtesy of Netflix/ Photo by Kat Kendon. ©2025 Netflix Attractions, LLC)

The venue includes large-scale interactive experiences, an in-house restaurant (Netflix Bites) featuring themed dishes with “an entertaining twist” and games inspired by the shows, from virtual reality (VR) technology to Top 9 mini golf. It has also built a ‘Tudum Theater’, offering  Netflix shows, movies, and fan events on a big screen, as well as trivia nights, dine-ins, and special talent appearances.

“We believe that this will be a great reason for people from all over the Philadelphia area to come and come again repeatedly because the accessibility makes it so easy”, Peters affirmed. “We also see [Netflix House] as yet another reason for fans from out of town to travel here, to eat in local restaurants, stay in local hotels, and enjoy everything that not only this mall but this whole area has to offer”.

Netflix House Philadelphia concept art
Netflix House Philadelphia

 

Netflix House Dallas concept art
Netflix House Dallas, on December 11

 

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