Qvest has unveiled its rebrand at the start of NAB Show 2025 in Las Vegas. The refreshed brand identity has the objective to highlight its presence and reinforce its position to become a forward-thinking and trusted partner in digital and media transformation, as the company has claimed in a statement.

With a new brand strategy, the Qvest Group is bundling its global operations under a unified and reshaped umbrella brand: Qvest. Central aim of the global brand is to make the added values resulting from the range of services more clear, consistent, and easier to adopt.

Additionally, it extends to the introduction of a common global corporate purpose. To this end, Qvest stakeholders across the organization were engaged to collectively identify and define what unites all businesses, teams and employees in their mindset, ambition and daily work with customers and partners. The resulting corporate purpose “We redefine the possible” tries to include a shared ambition to challenge the status quo, promote innovation and continuously strive for excellence.

“Our mission is to deliver future-forward work by truly understanding technology, media, and people with the central ambition to generate sustainable business success for our customers”, says Peter Nöthen, CEO of Qvest. “As the digital landscape rapidly evolves, Qvest acts as the trusted partner in technological transformation. Based on our combined and global expertise, we support our customers better than ever in overcoming their challenges ahead”.

Particularly in technology fields such as media, information, and communications, Qvest has the intention of remaining committed to being a partner throughout the entire transformation journey. With consulting services in Change Management, Foresight & Innovation, Applied AI, and Customer Experience, Qvest looks forward to accompanying its customers in future-proof and efficient alignment of their organization and processes.

“A central goal of the brand strategy process was to elaborate a clearer value proposition of our globally interlinked and holistic range of services”, explains Björn Korb, Head of Marketing at Qvest. “With the results gained, the realignment of our brand and the harmonization of our corporate identity, we have taken a big step towards making Qvest more accessible and tangible than ever before”.

Qvest is inviting visitors at the NAB Show 2025, April 6-9, to explore its portfolio of media-focused services across Applied AI, OTT, Digital Media Supply Chain, Broadcast Transformation, and Systems Integration at booth W2055.