Qvest has unveiled its new OTT guide, designed with the ojective of empowering decision makers to navigate the full OTT lifecycle. Published ahead of OMR Festival 2025 in Hamburg, the guide presents a curated selection of OTT providers on-site, helping attendees focus their visit and connect with the right partners to try to leave this year’s OMR Festival with insights and solutions to focus on enhancing their platforms—both technically and commercially, as Qvest has claimed in a statement.

The OTT guide provides insights into challenges facing OTT providers, such as rising marketing costs, audience fragmentation, trial-to-paid conversion drop-offs, and retention hurdles. It recommends vendors and solutions at OMR Festival across nine lifecycle stages, including pro tips for OTT teams in the fields of subscription management, billing optimization, user experience enhancement, churn analytics, and personalized reactivation campaigns.

“Many OTT platforms focus heavily on content and app development but neglect the full breadth of the customer lifecycle. True growth lies in optimizing every phase—from acquisition and onboarding to churn prevention and win-back strategies”, explains Tobias Künkel, Managing Director Qvest Engage.