Ease Live has announced the deployment of its platform on Red Bull TV for Premier Padel. The launch aimed to deliver an interactive viewing experience, combining real-time match insights and live fan participation layered directly over the live stream, as the company has claimed in a statement.

Aditionally, it confirms, the global racket sport’s tour reports a 30% year-on-year increase in worldwide broadcast viewership “Premier Padel is expanding at an incredible pace via Red Bull TV, and innovation in how the sport is presented to fans is critical to sustaining that momentum”, shares Kjetil Horneland, Chief Executive Officer of Ease Live. “We’re proud to power an experience on Red Bull TV that turns viewers into participants – adding active engagement, context and education directly into the live action”.

The collaboration supports Premier Padel’s strategic global distribution partnership with Red Bull TV, with the intention of accelerating international reach and engaging new audiences through new digital storytelling. Premier Padel – a fast-paced doubles racket sport played on an enclosed court, with the walls part of the game – blends elements of tennis and squash into a dynamic format. Its accessibility has driven explosive participation and media growth, with Premier Padel now spanning 24 tournaments across 16 countries.

Red Bull TV, the global, free-to-access streaming platform from Red Bull Media House, distributes live and on-demand sports content worldwide across connected TV, web, and mobile. The Premier Padel interactive experience on Red Bull TV includes:

• Live match data overlays: Delivering real-time stats like serves won, break points converted, returns won and longest point streak.
• Live polls and highlight voting: Allowing fans to vote for rally of the match or weigh in on player performance.
• “Playbook” explainer videos: Short, tappable educational clips embedded within the stream to try to help new viewers understand Premier Padel’s serving rules, tactics, and strategic nuances.

“This is a model for how emerging sports can deliver more value to fans”, notes Horneland. “Deepening fan engagement is essential to growing audiences and enabling new monetization”.