RTL AdAlliance, RTL Group’s international advertising sales house, has announced the launch of a new office in Spain. Through RTL AdAlliance’s unified Total Video offering advertisers and agencies in Spain can now access to its inventory from different broadcasters and publishers across Europe through a dedicated company presence, as it has claimed in a statement.

The Total Video portfolio unifies media brands, from broadcasters such as RTL, ITV, M6 and RAI, to BVOD platforms like France.tv, RTL+, Videoland and global CTV front-runners including HBO Max, Samsung TV Plus and Waipu TV. By combining linear TV, CTV, streaming and premium online video, RTL AdAlliance aims to simplify Europe’s fragmented market with an enhanced buying experience.

The launch is closely coordinated with and supported by Atresmedia Publicidad. The joint effort looks forward to driving greater operational efficiency and unlocking new video advertising opportunities for Spanish brands on international level.

Daniel Bischoff, Chief Operating Officer at RTL AdAlliance, has set the strategic direction for the company’s next phase of growth and driven its operational implementation. In Spain, Artur Kobryn, Vice President International Sales at RTL AdAlliance, will lead the company’s sales activities alongside Mattia Badino, Head of Advertising; Michela Bruno, Head of Agency Partnerships; and Simone Rondena, Advertising Manager in Southern Europe. Alongside this roll out, RTL AdAlliance will continue to collaborate closely with its established long-time partners and agents in Spain.

Stéphane Coruble, Chief Executive Officer at RTL AdAlliance, shares: “Establishing a local presence in Spain is an important milestone in our European growth strategy. At the same time, we are taking our collaboration with Atresmedia to the next level. We are combining strong local market expertise with our international Total Video offering and digital capabilities. Together, we can give advertisers in Spain and beyond greater access to premium video audiences across Europe, while creating new opportunities for our partners to grow their digital video business in trusted media environments”.

Daniel Bischoff, COO at RTL AdAlliance, adds: “The Spanish video advertising market is one of the most dynamic in Europe. Connected TV ad spends are growing rapidly, while broadcast TV remains an integral provider for premium reach. In partnership with Atresmedia we are committed to expand our local market presence and empower brands and advertisers based in Spain to grow internationally”.

José Miguel García-Gasco Martínez, General Director, Atresmedia Publicidad, concludes: “This launch reinforces the strategic alliance between Atresmedia and RTL AdAlliance. Spain’s video advertising market is evolving fast, and CTV is at the center of that shift — this new presence gives Spanish advertisers and agencies direct, brand-safe access to premium video inventory across Europe through RTL AdAlliance’s Total Video portfolio. The close collaboration in our home market is part of our ongoing commitment to offer advertisers the best possible service and to RTL AdAlliance’s vision for European Total Video: one access point, premium reach, and greater efficiency, while reinforcing Atresmedia’s role as the trusted local partner”.