AVI-SPL has announced a major strategic investment in artificial intelligence through a new executive advisory engagement with Sol Rashidi, who is recognized as the world’s leading Chief AI Officer and a global authority on enterprise AI transformation, as the company has claimed in a statement.

The announcement comes ahead of Rashidi’s keynote address at Integrated Systems Europe (ISE) 2026, where she took the main stage to discuss the future of AI in business and technology. Through this relationship, Rashidi will advise and guide AVI-SPL’s executive leadership team on the opportunities, risks, and practical applications of AI across customer solutions, operations, and employee experience.

“AI is not a future initiative for us; it is a strategic priority today”, affirms Julian Phillips, Senior Vice President and Managing Director, XTG at AVI-SPL. “Our customers are already asking us how to use AI in practical, responsible ways to improve experiences, operations, and outcomes, and we are already exploring multiple business cases and applications. Partnering with Sol ensures we are not just experimenting, but building a disciplined, enterprise-ready approach to AI that creates real value”.

Investment

AVI-SPL has made AI a core pillar of its long-term strategy. The engagement with Sol Rashidi is the company’s first major investment in this area.

Rather than focusing solely on automation or incremental efficiency gains, its objective is to help AVI-SPL define how AI can enhance customer experiences, improve service delivery, strengthen operations, and empower employees across the global organization.

This AI strategy is focused on leadership and outcomes, not technology for its own sake. Rashidi is best known for her work helping global enterprises operationalize AI responsibly and for creating the Human Amplification Index (HAI), a framework that measures whether AI is increasing human capability rather than simply accelerating activity.

“Most organizations are still talking about AI in theoretical terms”, notes Sol Rashidi. “AVI-SPL is focused on applying AI at enterprise scale, with the right guardrails, and with a clear focus on amplifying human contribution. Our work together will focus on moving from experimentation to execution in a way that builds trust and delivers real outcomes”.

“This is not about chasing hype”, concludes Phillips. “It is about building a thoughtful, enterprise-grade approach to AI that strengthens our business, our customer outcomes, and our industry leadership.