TikTok and LaLiga have announced the renewal of their partnership agreement, with the intention of maintaining the platform’s role as a priority partner for innovation in digital content for the competition, as the companies have claimed in a statement.

The global football community on TikTok is engaged with fans, clubs, and athletes, connecting with the objective of growing the sport. The renewal of this agreement means that the platform will continue to offer content designed specifically for its ecosystem, under hashtags like #laligaeasports and #laligahypermotion.

As part of the renewed partnership, exclusive LaLiga content will arrive first on TikTok, ensuring fans are the first to see moments from competition, offering a look behind the scenes of Spanish football.

The collaboration will also be extended to users in 28 countries around the world, which will have access to new experiences including in-app hubs and hashtags, allowing users to follow the latest news, and real-time content during match-days.

“Spanish football reaches a global audience on TikTok, this year our partnership will expand that global community allowing fans and new viewers to celebrate and enjoy amazing match action from some of the best clubs in the world”, explained Rollo Goldstaub, Global Head of Sports Partnerships at TikTok. “We’re proud to partner with LALIGA to offer unique sports product solutions that will drive tune in to broadcaster’s live matches around the world and create experiences that allow our global community to engage with their favorite clubs and players on a more interactive level”.

Alfredo Bermejo, LALIGA’s Digital Strategy Director, added: “This collaboration with TikTok strengthens our commitment to bringing LALIGA closer to fans around the world. It is a partnership that enables us to deliver innovative and engaging content, connect with new generations, and continue consolidating our growth in international markets. We’re leveraging surfaces like the LALIGA Detail Page and Search Hub to drive tune in conversion to local broadcasters”.