Berlin-based creative event solutions company Pixway helped to create the Renault booth for the 2019 Geneva International Motor Show (GIMS) by utilizing four disguise 4x4pro media servers to drive the booth’s massive LED video screen and feed colour information to an interactive lighting rig.

The 63 x 2.5-meter LED video screen had a resolution of 18,144 x 720 pixels. The theme and colours of the video, the speed of the cuts and VFX were all integrated with the programmed lighting. “We were able to fully showcase how powerful the disguise system is and the benefits the client can achieve by working with the Pixway team operating disguise servers,” says Ron Lindenau, Event Tech and Management Specialist at Pixway.

 “At the beginning of the planning phase Renault’s main requirement was to find efficient playback systems that could help bring their ideas to life,” adds Paul Meffert, Pixway’s CEO. “The day we arrived at Renault, a few competitors were trying to make their systems run the videos with a canvas size of 18,144px x 720px @ 50fps in QuickTime and lights with over 1,000 Art-Net universes – without success. We got the job the moment we plugged our system into the network and showed them how it played in the disguise pre-viz in real-time. Fast, precise, diverse and reliable were characteristics that Renault deemed essential. We were able to successfully deliver with the disguise system plus our dedicated and skilled Pixway operators being on site to support throughout the event.”

Pixway began working on the project by receiving rig plans, IP tables and Art-Net address tables. “From there, the screens, devices, mappings and outputs were defined, and we were ready for pre-programming with the Lighting Console Operator Philippe Lattoni and Christian Jean,” Paul explains.

The interactive lighting rig was controlled by a lighting console, but they also received color information from the disguise media servers thanks to the use of Luminex LumiNodes and Art-Net signals. disguise’s table screen feature for DMX screens in combination with feed mapping were particularly helpful to Pixway, Ron reports, “They saved a lot of time and gave us flexibility as the content layout changed from show to show.”