A1 Macedonia, member of A1 Telekom Austria Group, launches A1 Xplore TV. It is a television service for the new generation deployed by Zappware. Users can get access to television on all screens: TV, laptop, smartphone or tablet. The intelligent software deployed by Zappware constantly learns from the user’s viewing habits and recommends content relevant to them.

“Following the development of customer needs, we continuously work on introducing new products and services which improve customer experience and offer great content. The new era requires better understanding of customers and better personalization of services. Apart from all the advanced functionalities, A1 Xplore TV offers personalized access with recommendations customized per user. We are particularly glad that we have the opportunity to launch services on our market, which are in line with the world trends, thanks to the support from A1 Telekom Austria Group, and the partner engaged in implementation of the new platform, Zappware. We shall remain dedicated to our efforts to continuously improve the TV experience of our customers”, stated Elena Panova, Marketing and Digital Transformation Director at A1 Macedonia.

Ives Decraene – Executive Partner of Zappware elaborates: “After having launched Bulgaria, Austria, Slovenia and Croatia, we are now proud to deploy the A1 Xplore TV experience in Macedonia. Our end-to-end system provides a user experience that inspires all generations of demanding end-users that want hassle-free content exploration. We look forward to further supporting the growth of A1 Xplore TV across the A1 Group.”