Black Box has announced the launch of the Black Box Velocity Partner Program, which gives VARs and resellers across North and Latin America the programs, training, product authorization, and support to boost sales and revenues. Velocity Partner Program also gain access to strategic pricing incentive programs designed to assist in closing new business.

The benefits that the company highlighted include access to evaluation units for installation and testing, as well as reduced-cost products for demos and for sales and technical staff training. VARs and resellers can earn incentives for sales, registrations, authorizations and other customer loyalty activities. Velocity Partner Program members can take advantage of a 4% discount for any sale to federal, state, or local government body and for sales into the education market.

“While we’ve always focused on delivering best-in-class products and solutions, we’ve put fresh energy into our channel-focused offerings to help our partners sell more effectively and successfully,” said CJ Ballejos, Vice President of Sales, Americas TPS at Black Box. “Combining resources across key areas of sales and support, the new Black Box Velocity Partner Program delivers a wide array of tools our partners can use to kick sales into high gear.”

Currently in phase 1 of the rollout, covering North America and Latin America, there are plans to expand the program internationally in the near future.