NENT, Nordic Entertainment Group, has recently announced to open a tech hub in Barcelona. This initiative is based on the idea of bringing together talents in product management, design, and front- and back-end development to support Viaplay ’s international expansion.

Viaplay is a streaming service that is already available in Northern Europe (Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania and Poland), the United States and the Netherlands. Expansion plans will involve availability in the UK in 2022, followed by Canada, Germany, Austria and Switzerland by the end of 2023.

The hub in Barcelona will be operational from June 2022 and will reinforce Viaplay’s profile as an international tech employer, while accelerating the company’s capacity to innovate and deliver streaming experiences to viewers in all its markets.

Barcelona is ranked among Europe’s leading tech cities, both in terms of the number of start-ups and highly qualified developers. The hub will be integrated with Viaplay’s tech operations at its Stockholm headquarters.

Anders Jensen, NENT Group President and CEO: “Viaplay is one of the world’s fastest-growing and most exciting tech and entertainment companies. The scalability and robustness of our streaming platform make our expansion possible, and in turn require us to attract and retain the best talents. This is crucial for our success, and to ensure we continue to lead and innovate. Establishing Viaplay in Barcelona’s thriving tech scene will benefit our business, people and viewers.”

Kaj af Kleen, NENT Group Chief Technology and Product Officer: “Our state-of-the-art hub will allow Viaplay to tap into a new global talent pool. We will become even more competitive as an employer and be able to innovate even faster. At the same time, this is a great opportunity for people across our company to spend time working in this amazing city.”