Riedel Communications has decided to expand its capabilities in the Middle East with the appointment of Abdul Hadi. This profile will serve as regional sales manager. His focus will be on Qatar and the Kingdom of Saudi Arabia, specifically on the AV installation sector.

“Abdul Hadi has both the skills and experience to address the needs of clients across multiple verticals,” said Ahmed Magd el din Abdalla, Riedel Communications Regional Sales Director, Middle East. “He has a strong record of meeting growth targets and has been part of high-profile technical projects in the region. We’re pleased to welcome him to the Riedel team.”

Prior to joining Riedel, Abdul Hadi was with NMK Electronics Trading. First, he worked as brand manager for the Dubai-based company’s business communication unit and then as a key account manager.

Abdul Hadi holds a Bachelor of Science degree in electrical engineering (telecommunications engineering) from the Center of Advance Studies in Engineering.

Abdul Hadi will be based in Dubai and report directly to Ahmed Magd el din Abdalla.

“I have always been passionate about implementing new technologies to address the needs of the client, and I look forward to connecting clients across the Middle East with Riedel solutions and the benefits they deliver in broadcast, AV, and beyond,” said Abdul Hadi.