ROXi, a music streaming company, is set to debut a series of linear music video channels on FAST (Free Advertising Supported Television). Frequency, known for powering several renowned streaming television channels and connected TV platforms worldwide, has been chosen by ROXi to deliver these channels to FAST providers. LG has become the first to introduce ROXi’s music video channels to UK audiences, with 10 channels already accessible on LG Channels.

The array of ROXi music video channels, expertly delivered by Frequency to LG Channels’ FAST users on LG Smart TVs across the UK, includes “Hot Right Now,” showcasing the latest music videos from global icons like Ed Sheeran, Taylor Swift, and Calvin Harris, along with “Music Video Karaoke,” presenting official music videos of beloved karaoke tracks with scrolling lyrics. Additionally, viewers can enjoy “Greatest Music Videos of All Time,” featuring a curated selection of timeless classics from artists such as Beyoncé, Prince, and Eminem.

ROXi CEO Rob Lewis expressed his commitment to providing consumers with an unparalleled music experience on television, stating, “We believe consumers deserve the best made-for-TV music experience, which is why we’re making ROXi’s curated music video channels available to millions of FAST users for free.” Lewis emphasized the data-driven approach of ROXi, leveraging insights from years of ROXi TV app usage to craft highly optimized linear music video channels for FAST platforms.

Utilizing Frequency Studio 5.0, ROXi is swiftly deploying its music video channels across various platforms, including LG Channels. Frequency CEO Blair Harrison highlighted the synergy between ROXi’s curated content and the FAST landscape, emphasizing the need for efficient and cost-effective channel launches. Harrison noted that Frequency Studio 5.0 offers ROXi an efficient suite of tools to ensure seamless deployment.

ROXi’s expansion into FAST channels complements its existing TV app business, which provides on-demand interactive music video streaming and curated channels. With the meteoric rise of FAST services globally, ROXi sees a significant opportunity to engage new audiences through curated music content.

In addition to its FAST channels, ROXi’s free TV app is already available on a wide range of Smart and Pay TV platforms, including Sky Q, Stream and Glass, LG, Samsung, Fire TV, Android TV, and Google TV. Besides, ROXi’s entry into FAST follows its recent collaboration with Sinclair Broadcast Group, announced at CES, which saw the launch of interactive music channels on the new digital standard for US TV, ATSC 3.0.