Mediagenix announced that Shahid, the Arabic streaming platform, has integrated Mediagenix On-Demand. Shahid is part of MBC Group, the media and entertainment conglomerate in the Middle East and North Africa (MENA) region. Shahid recently implemented the Mediagenix integrated suite for multiplatform audience engagement and AI-driven scheduling automation, as Grithaus has claimed in a statement.

MBC Group originally became a Mediagenix linear scheduling customer in 2020. Bolstered by Mediagenix’s platform to focuas on driving needed efficiencies, Shahid is now positioned to try to scale operations and deliver viewer experiences.

“As the global leader in scheduling and content value management solutions, Mediagenix is proud to be a trusted partner for MBC GROUP during this period of exponential growth, supporting their operations across the entire content supply chain,” said Nayla Nassar, Director of Sales Middle East, Mediagenix. “The successful implementation is a testament to the close collaboration between the Shahid and Mediagenix teams, who worked seamlessly together from solution design to the full deployment of Mediagenix On-Demand.”

Mediagenix is focus on providing a set of capabilities to try to maximise audience engagement through on-demand platforms. For Shahid, the decision to integrate Mediagenix On-Demand is rooted in the need to adapt to a fast-growing market. MENA’s streaming sector is rife with opportunity, but growth depends on implementing cost-effective scheduling processes, bolstering marketing efficiencies, and exploring new methods to curb churn.

“Mediagenix has been a trusted partner in helping us stay ahead of the curve in MENA’s rapidly evolving streaming landscape,” said Dominic Farrell, Chief Technology Officer at Shahid, MBC GROUP. “Their on-demand automated scheduling solution not only enhances our operational efficiency but also allows us to meet the surging demand for high-quality content. This collaboration strengthens Shahid’s commitment to innovation, grounding us firmly on the path of delivering world-class viewer experiences.”

Mediagenix empowers Shahid to try to tackle the complexities of on-demand streaming with robust, AI-driven solutions that address the end-to-end needs of modern content delivery. The features for Shahid will look forward to:

• Have one single view on their content and content performance by centralized and efficient content management.
• Manage and curate content visualization on the On Demand platform
• Automatize schedule validation in a multi-region and multi-language context