• Home
  • News
  • ROE Visual and Linea Estrategica illuminate the concerts of top Latin American artists
News

ROE Visual and Linea Estrategica illuminate the concerts of top Latin American artists

ROE Visual has collaborate with Linea Estratégica to focus on raising the bar for live event visuals in Colombia. With a combined setup, totaling over 1,200m² of Vanish 8 Touring displays utilized across these productions, the partnership illuminated performances for three of Latin America’s artists: Feid, Andres Cepeda, and Aventura, as the company has claimed in a statement.

Feid’s concert at Estadio Atanasio Girardot wanted to symbolize the artist evolution from an emerging to a stadium-level performer.

The production featured a centrally positioned, multi-level stage, to try to maximize visibility and engagement for fans throughout the venue. Extensive LED visuals, lighting, and pyrotechnics were used with the objective of transforming the stadium into an immersive spectacle. To enhance the experience, Linea Estratégica and ROE Visual delivered a setup with 380m² of LED displays.

The production relied on ROE Visual’s Vanish 8 Touring (V8T) panels, a high-transparency solution designed for large-scale touring events. With 50% transparency, these high-brightness, lightweight panels allowed for stunning visuals while maintaining a clear view of the stage. The modular and efficient setup of the V8T panels also made them an optimal choice for seamless integration into Feid’s stage production. Both companies also supported his shows at Coliseo Med Plus in Bogota.

ROE Visual and Linea Estrategica continued their presence in Colombia with the performance of Andres Cepeda at Estadio El Campin in Bogota.

For this different style, the stage design followed a more conventional layout. The structured, frontal stage setup placed the focus on Cepeda and his orchestra, allowing his voice and lyrics to take center stage. Complementing this classic concert setup, the production featured a multi-panel display, incorporating 21 placed LED screens (3m x 7m each), totaling 441m² of stunning visuals.

After Andres Cepeda’s performance at Estadio El Campin, the same venue played host to another event—the return of Aventura, the Dominican-American group focused on bachata. Their reunion tour traveled to Estadio Pascual Guerrero in Cali.

For them, the production featured a LED display setup spanning 468m². The stage design was traditional, keeping the performers as the focal point, while the LED screens framed the performance with dynamic visuals, atmospheric lighting, and storytelling elements that complemented Aventura’s style.

“Vanish V8T gives us exactly what we need: incredible visuals, reliability, and flexibility. ROE Visual has been a valuable partner, providing top-tier support whenever we need it. It has been a game-changer for our productions.” says Conrado Santamaria, Owner of Linea Estrategica.

Frank Montero, Managing Director of ROE Visual US, shared, “Early last year, Conrado came to us with a desire to take his production capabilities to the next level. And let me tell you, seeing what Línea Estratégica has accomplished in just the short time we’ve been working together has been nothing short of impressive. These three concerts are just a glimpse of what they’re capable of. Their work speaks for itself, and we at ROE Visual are grateful to support our Latin American friends as they continue to push boundaries in live event production.”

Related Tags:

Comments are closed

Related Posts