The HbbTV Association has announced the launch of the HbbTV Application Showcase. This includes interactive advertising and programme enhancements, on demand catalogues, EPGs, FAST Channel access, gaming, accessibility services and addressable advertising, as it has claimed in a statement.

By presenting these examples in one place, the service has the intention of providing insights into how HbbTV supports a flexible viewing experience across different markets and device environments.

The Application Showcase aims to highlight real world HbbTV applications from broadcasters, platform operators, technology providers and other market players around the world. Designed as a central destination for the HbbTV community, it offers a view of how HbbTV is being used in practice, looking forward to demonstrating the variety of features and services made possible by HbbTV.

To try to ensure a strong starting point, the showcase is currently populated with selected applications from recent HbbTV Awards entrants. This provides an initial cross section of use cases, markets and implementation styles.

All industry stakeholders are invited to contribute additional applications. The entries can be uploaded via the submission form available on the Application Showcase page. All submissions will be reviewed prior to publication to ensure consistency, accuracy and quality.

“The HbbTV Application Showcase is an important new resource for our community. It brings together top-level, real-world examples of HbbTV applications, demonstrating the richness and diversity of services enabled by the open standard”, shares Vincent Grivet, Chair of the HbbTV Association. “These applications highlight how HbbTV enables seamless, engaging and interactive viewing experiences, bringing together a wide range of services within a consistent connected TV environment. We believe this showcase will inspire innovation, support knowledge sharing and underline the unique value of HbbTV as a universal platform”.