Absen was present at Integrated Systems Europe 2022, marking the international premiere of its latest LED series, including the new AX Pro series of MiniLED, the MR series of professional floor and the new 0.9mm Clear Cobalt (CL) MicroLED. Also, they performed a real-time virtual studio set.

Realising the increasing importance of LED-equipped virtual studios in the film and television industry Absen’s expansive virtual studio set was at the forefront of its booth, allowing visitors to interact, in real-time, with the production set that changed throughout the show, from deep within a leafy forest to a summery beach-scape.

Developed in cooperation with various partners, the entire ecosystem was also made possible thanks to ARRI, Stype, VPX Studios, L&L, Brompton and Analog Way. The joint efforts of which also meant that the production set could double up as a backdrop for various presentations and panel discussions throughout the show.

“The virtual production stage was a huge talking point, not only for customers meeting with us on the stand, but for our industry friends too!” says Jess Golding, Absen’s European brand and marketing director. “It was great to be able to show people the ecosystem of a stage set up – people want to learn more about the opportunities that VR studios can offer them, so we have made an easy and accessible way for people to engage with every element that makes up the entire ecosystem – it’s been incredibly well received.”