Adder Technology has announced a new partnership that reaffirms its commitment to the APAC market.

The technological company has signed a deal with the Chinese distributor Advanced Communication Equipment (International) Company Ltd (ACE). This will help Adder to promote products such as the ADDERLink™ INFINITY 4000 Series (ALIF4000) in the Asian market.

Qi LiXin, general manager, Broadcasting business division of the ACE added, “Over the years, ACE has built a strong network of customers in China. However, as market demands become more complex and competitive, there is a need to evolve our line of products to offer a complete solution that meets customer requirements. The Chinese broadcast market is going through a transition from traditional to IP KVM set-ups and the new partnership with Adder will support this market demand. Adder’s range of products are renowned for reliability and output quality – both of which are expected in the broadcast industry.”

Speaking about the partnership, Loki Ong, VP APAC, Adder said, “China is a growth market for Adder and it is the ideal time to expand our presence in the region. By working with ACE, we can continue to meet demand for high-performance IP KVM solutions and increase productivity and performance for our customers.”