Altice Portugal has deployed EPG Correction Distillery from Media Distillery to ensure accurate EPG information, and a better user experiences for its MEO IPTV/OTT service.

The MEO TV subscribers will have acces to user experience (UX) in replay, start-over and catch-up, with accurate programme start-times and end-times. With EPG Correction Distillery, viewers get a better user experience because EPG programme schedule information is accurate.

EPG Correction Distillery uses AI to automatically analyse broadcasts, in real-time, across multiple channels and makes adjustments so that replay start-times coincide with actual start-times of TV programmes as they are broadcast. As a result, users can trust the schedule information in their EPG, leading to harmonious viewing and enhanced service enjoyment.

Altice is additionally leveraging AI-enabled time markers to insert advertisements in the MEO replay environment, thereby improving both ad effectiveness and monetization potential.

Time markers ensure that MEO can insert advertisements in a replay environment. As a result, the operator has the opportunity to benefit from a new revenue stream, meanwhile improving return on investment in content.

“Media Distillery’s innovations exemplify the future of video entertainment user experiences,” said José Pedro Nascimento, Director of Engineering and Operations at Altice Portugal. “Consumers’ expectations, and the range of video content they demand, increase every day: EPG Correction Distillery is enabling us to provide a seamless discovery, selection and enjoyment journey, which is absolutely fundamental for a superior UX, while helping us to monetise growing replay usage.”

“We’re very proud that Altice Portugal has chosen EPG Correction Distillery to provide its customers with enhanced viewing experiences,” said Roland Sars, CEO of Media Distillery. “Furthermore, in leveraging our solution’s time markers, Altice can commercially benefit from seamless ad insertion, which ensures smooth transitions between programming and dynamically inserted advertisements, leading to enhanced revenue potential.”