Bitmovin has announced a partnership with Ad Insertion Platform (AIP) to integrate Bitmovin’s Player with AIP’s DAIConnect for Server-Side Ad Insertion (SSAI) and its new product, AdBlendr, for Server-Guided Ad Insertion (SGAI). The objective of this collaboration is trying to ensure seamless, high-quality ad delivery and optimize viewing experiences across all streaming environments, as the company has claimed in a statement.

The partnership between AIP and Bitmovin looks for addressing the industry need for content owners, broadcasters, and streaming services to integrate SGAI or SSAI into their ecosystem and deliver targeted advertising while trying to maintain high quality video delivery.

“Partnering with Bitmovin allows AIP to extend our leadership in intelligent ad delivery by integrating our advanced SGAI product, AdBlendr, with Bitmovin’s renowned Player”, said Laurent Potesta, CEO of Ad Insertion Platform. “Together, we are setting a new standard in how ads are delivered, offering a seamless, scalable solution that ensures exceptional experiences for viewers and maximizes revenue for content providers”.

AIP and Bitmovin’s pre-integrated solution supports multi-hour manifests (up to 24 hours) without increasing computing or bandwidth costs. Ads are requested only when a break is about to air to try to approach enhances ad delivery while maintaining cost-effectiveness and scalability for short- and long-form content. Finally, with Bitmovin’s Player, AIP’s SGAI allows for control over ad encoding and transcoding, and it offers control over ad delivery by transcoding ad creatives into HLS format.

“Advertising presents a huge opportunity for the media and entertainment technology industry to generate more growth, but that’s only possible with robust, cost-effective, and reliable ad-insertion solutions that can scale”, said Stefan Lederer, CEO and co-founder of Bitmovin. “Teaming up with Ad Insertion Platform ensures that our customers can benefit from an industry-leading Player, and Server-Side technologies to simultaneously monetize their content and deliver the best user experience for their audience”.

Bitmovin’s Player includes low-latency, configurable AB, and Stream Lab, and supports device compatibility across Web, Android, iOS, Roku, and smart TVs. It is based on an API approach.

Bitmovin and Ad Insertion Platform will demonstrate their joint solution at the 2025 NAB Show in Las Vegas, April 6-9 (Bitmovin exhibitor stand W3221).