Brainstorm, manufacturer of real-time 3D graphics and virtual studio solutions, will collaborate with Spidercam to develop augmented reality content for sports and other events in large spaces.

InfinitySet, Brainstorm’s virtual set and augmented reality solution, “performs at its best” by using the camera view plus the tracking data provided by the different Spidercam systems. “Brainstorm seems the perfect combination for Spidercam” says Jan Peters, CEO of Spidercam. “The camera angles and flies Spidercam provide can also be enhanced with the real-time 3D augmented reality graphics by InfinitySet, providing an enhanced storytelling to impress an increasingly demanding audience”.

Brainstorm and Spidercam enjoy a considerable track record of mutual co-operation and have successfully deployed installations in events such as the coverage of the WWE season, including Royal Rumble and other events.

According to Miguel Churruca, Marketing & Communications Director of Brainstorm, “Working with Spidercam has always been a pleasure because of the way they track big spaces allows for our augmented reality elements to stand out thanks to the wide camera movements they can provide. The willingness and vast experience of their staff makes the collaboration seamless on a human level. At Brainstorm we are always pushing the envelope when it comes to technology, and integrating with Spidercam seems only natural since they’re on the cutting-edge of robotics camera technology”.