Brainstorm, manufacturer of real-time 3D graphics, augmented reality and virtual studio solutions, has announced an agreement with MOOV, UK’s sport & events graphics company, to become a preferred virtual studio solutions supplier.

As a consequence of this agreement, MOOV will use Brainstorm’s InfinitySet, virtual set and AR solution, and Aston, motion graphics creation and playout solution, for new projects the company will develop in 2020 and beyond, which include virtual sets, augmented reality and real-time motion graphics for news and sports content.

Brainstorm’s Combined Render Engine with Unreal Engine combines advanced data-driven graphics creation with photorealistic backgrounds. Also, the ability of Aston to render PBR materials allows for CG and motion graphics to match the realistic results obtained with Unreal Engine.

“Our clients have increasingly demanding requirements for graphics and virtual reality, and we found Brainstorm the perfect partner to fulfil such needs” says Nevil Appleton, Director and Co-founder of MOOV. “Along with its flexibility, reliability and clever integration of Unreal Engine, Brainstorm also has proven and robust data integration which allows us to further expand the system’s capabilities and match our requirements.”

According to David Alexander, Brainstorm’s Commercial Director, “Our heritage and experience of over 25 years in developing advanced real-time graphics and virtual sets applications were crucial in achieving this agreement. In essence, Brainstorm’s solutions, providing state-of-the-art, photorealistic results combining on-screen graphics and augmented reality objects in hyper-realistic virtual sets that are indistinguishable from reality, were key factors in reaching a decision to cement a long-term partnership between our two companies”.