Blackmagic Design’s products will help Citruss World of Shopping to adopt 4K standards. The Dubai-based satellite channel had acquired eight URSA Broadcast cameras along with an ATEM Camera Control Panel and an ATEM 4 M/E Broadcast Studio 4K switchers.

These initiative complements Citruss’ decision to relocate the station to larger facilities at Dubai Studio City. United Broadcast & Media (UBMS) integrator built a 4K ready broadcast gallery and two new studios based on a 12G-SDI network infrastructure. This set up will help Citruss film each one of their eight or nine different product segments that are recorded every day in either of the two studio spaces.

According to Amr Moustafa, Head of Television Operations and Productions: “As a shopping channel it is vital that our merchandise is accurately represented on screen whether that is ensuring colors are true to life, or out ability to demonstrate a product’s USPs. After discussion with UBMS the URSA Broadcast was the obvious choice. We’ve been especially impressed with how user friendly the cameras are, and the level of detail we’re getting, balanced with the competitive price point”.

The system is completed with the signal management of a Smart Videohub 12G 40×40, while the broadcast gallery relies on the ATEM 4 M/E Broadcast 4K switcher for vision mixing. In addition, the ATEM Camera Control Panel is in charge of the based remote camera control for shading.

Citruss World of Shopping has daily spots on Nilesat, Arabsat and MBC4.