Fujifilm North America Corporation has unveiled three significant additions to its lineup, aimed at enhancing the capabilities of creatives across various genres. These announcements include the introduction of the Fujifilm X-T50 mirrorless digital camera, the Fujifilm GFX100S II mirrorless digital camera, and the Fujinon GF500mmF5.6 R LM OIS WR lens.
1. Fujifilm X-T50 Mirrorless Digital Camera and Fujinon XF16-50mmF2.8-4.8 R LM WR Lens
Fujifilm’s latest offering in the X Series, the X-T50, combines manual controls reminiscent of the X100VI with the flexibility of interchangeable lenses. “X-T50 and XF16-50mm are designed as everyday-carry items; lightweight, comfortable tools for creatives on the move,” stated Victor Ha, Vice President of Fujifilm North America Corporation’s Electronic Imaging Division.
According to the company, these are the key features:
– Film Simulation Dial: A first for the X Series, offering 20 modes including REALA ACE.
– High Resolution: Equipped with a 40.2 MP X-Trans CMOS 5 HR sensor.
– Advanced AF and IBIS: AI-based subject detection AF and 5-axis IBIS with up to 7.0 stops.
– Video Capabilities: Supports 6.2K/30P and 4K/60P recording.
The Fujinon XF16-50mm lens complements the X-T50 with its versatile focal length, lightweight design, and weather resistance, making it suitable for a variety of photography needs.
Availability:
– X-T50: Available in June 2024.
– XF16-50mm Lens: Available in June 2024.
2. Fujifilm GFX100S II Mirrorless Digital Camera
The GFX100S II brings the power of Fujifilm’s GFX System into a more compact and lightweight body. “GFX100S II is the next step in the evolution of our product line, catering to photographers seeking high-performance autofocus and responsiveness,” said Ha.
According to Fujifilm, these are the key features:
– 102MP Large Format Sensor: New GFX 102MP CMOS II sensor.
– Enhanced AF and IBIS: AI-based subject detection and 8-stop IBIS.
– Video Recording: 4K/30P with F-Log2 offering 13+ stops of dynamic range.
This camera continues Fujifilm’s tradition of high-resolution, large format image making, now with improved portability.
Availability:
– Available in June 2024.
3. Fujinon GF500mmF5.6 R LM OIS WR Lens
Designed for distant, fast-moving subjects, the GF500mm lens offers a super telephoto range with impressive image stabilization and durability. “GF500mm combines incredible range with the GFX System’s 102 MP sensor,” Ha explained.
According to the company, these are the key features:
– Super Telephoto Reach: 500mm focal length, extendable to 700mm with a teleconverter.
– Lightweight Design: Weighs approximately 1,375 grams.
– Advanced AF and OIS: Fast and silent AF, with 6.0 stops of stabilization.
As the company signals, this lens is ideal for wildlife, sports, and landscape photography, providing unparalleled detail and performance in a lightweight package.
Availability:
– Expected to be available in June 2024.












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