Hoppr has announced a strategic partnership with the italian Communication Video Engineering srl (CVE), as part of its planned expansion into Europe. This collaboration aims to establish a strong foundation for Hoppr’s entry into the European market, starting with Italy, as the company has claimed in a statement.

CVE brings local market expertise and long-standing relationships across the Italian broadcast and telecom ecosystem. Through the partnership, CVE will support the introduction, integration and commercial rollout of Hoppr’s technology with Italian platforms.

The company affirms that Italy represents a great market opportunity, with an addressable TV audience of approximately 26 million households, broadcast and telecom infrastructure, and demand for server-side ad insertion (SSAI) and more advanced advertising capabilities across linear, streaming and connected TV environments.

George Gelavis, Executive Chair of Hoppr, explains: “Europe is a key pillar of Hoppr’s growth strategy for 2026 and Italy is a large, sophisticated market where broadcasters and operators are actively looking to modernise their platforms and unlock new advertising revenue. Success in markets like Italy depends on trusted local partners. CVE’s reputation, relationships and execution capability make them an ideal partner as we bring Hoppr to Europe”.

Luca Catalano, CEO of CVE, adds: “Hoppr brings a highly differentiated approach to addressable and targeted TV advertising, which aligns closely with what we see our customers demanding across the Italian market. We are proud to support Hoppr as they enter Europe, drawing on our deep knowledge of the local broadcast and telecom ecosystem”.