HOT, Israel’s leading telecom provider, has revamped its VOD catalog management with the integration of Ooona’s QA Manager. This move aims to automate quality assurance processes, ensure localization accuracy, and elevate the overall customer experience amidst a dynamic content landscape, according to the broadcaster’s statement.

HOT offers a comprehensive range of telecom services, prominently featuring VOD solutions. Managing tens of thousands of assets daily—from acquisition to editing, transcoding, translation, and promotion—demanded a robust solution for efficient content oversight.

Challenges

According to the broadcaster, before adopting Ooona’s solution, HOT encountered several operational hurdles:

Manual Processes: dependency on manual tracking via Excel and email led to inefficiencies and errors across their extensive VOD catalog.
Error Management: identifying and rectifying critical errors, such as inaccurate pricing or metadata, posed challenges that could impact customer satisfaction and revenue.
Scalability Issues: the existing system struggled to cope with the scale of operations, hindering the management of daily updates and asset expansions.

Ooona’s QA Manager solution

HOT selected Ooona’s QA Manager for its renowned media and localization capabilities, recognizing an opportunity to modernize and scale their QA workflows effectively. Aviran Barlev, Content Operations Director at HOT, emphasized the impact: “Ooona QA Manager has significantly reduced issue resolution times. We now conduct thorough quality checks across multiple devices, ensuring an enhanced customer experience.”

Implementation

The implementation involved seamless integration with HOT’s CMS to synchronize data and maintain integrity. Customized workflows automated error handling and updates, tailored to meet HOT’s specific operational needs. Comprehensive training and ongoing support ensured smooth adoption.

Results 

As both companies signaled, Ooona’s QA Manager delivered tangible improvements as:

Increased efficiency: Errors addressed 10x faster, with critical issues resolved in as little as one hour, freeing up resources for strategic tasks.
Enhanced accuracy: Automated checks improved the precision of VOD asset metadata and pricing, mitigating risks to customer satisfaction and revenue.
Improved scalability: Operations saw a 100% efficiency boost, enabling seamless management of an expanding catalog without additional overhead.
Data-Driven insights: Robust dashboards and reports offered valuable insights into error trends and operational performance, empowering informed decision-making.

Future initiatives

Looking ahead, HOT plans to integrate additional Ooona tools for streamlined subtitling and explore AI solutions for automated content previews and metadata generation. Enhancements to the QA Manager dashboard and AI-driven content analysis are also on the agenda, aimed at further optimizing localization processes.

The Ooona’s QA Manager has impulsed HOT’s VOD service management, driving down costs and elevating customer satisfaction through automation, accuracy, and actionable insights. This transformation positions HOT for continued innovation in media localization and operational excellence.