Lawo recently announced the appointment of Martin Braun as the new Head of Sales for the D-A-CH region, encompassing Germany, Austria, and Switzerland. With over 25 years of experience in the broadcast industry, Martin Braun brings a wealth of knowledge and leadership to Lawo’s sales team.

In his new role, Braun will be tasked with developing and executing sales strategies, enhancing market presence, and building strong relationships with clients across the D-A-CH region. His extensive industry experience and expertise will be vital in advancing Lawo’s goal of providing cutting-edge technology solutions and exceptional customer service.

Jamie Dunn, Lawo’s Deputy CEO, expressed his enthusiasm about Braun’s appointment, stating, “Martin’s vast experience and successful track record in sales leadership will be invaluable as we continue to grow and innovate within the broadcast and media technology sector.”

Braun’s career includes significant roles at companies such as Linde, Pinnacle, and Avid, where he successfully led sales initiatives and drove substantial growth. In his most recent position, he oversaw broadcast and audio sales across the D-A-CH region, as well as in Eastern Europe, the CIS, the Middle East, and India. He also managed the channel partner network, closely monitoring all sales activities and processes, including sales growth and pipeline development. Braun is well-known for his strategic vision, customer-centric approach, and his ability to deliver results.

Commenting on his new role at Lawo, Braun said, “I am thrilled to join Lawo and lead the sales efforts in the D-A-CH region. Lawo’s dedication to innovation and excellence is a perfect match with my professional values, and I look forward to contributing to the company’s ongoing success.”

Braun holds a Dipl. Ing degree in Physical Engineering from FH Munich and will be based in Munich, where he will collaborate closely with the regional team to ensure that Lawo’s clients receive top-tier solutions.