Lawo has announced the appointment of Nick Pemberton as its new Global Partner Business Development Director. In this role, Pemberton will lead the strategic and commercial growth of Lawo’s global partner network, driving the company’s efforts to strengthen and expand its partner ecosystem worldwide. Reporting directly to Deputy CEO Jamie Dunn, Pemberton will collaborate closely with Lawo’s Sales, Marketing, and Product Management teams to develop strategies that enhance partner success.

Jamie Dunn underscored the significance of Pemberton’s appointment: “This role is strategically important and demonstrates Lawo’s commitment to reinforcing partnerships globally. Nick brings a wealth of experience in building successful alliances and executing partner-focused growth strategies. His leadership will be essential as we continue to optimize our global partner ecosystem.”

Nick Pemberton brings over 20 years of experience in international leadership roles at renowned companies, including Sennheiser, Harman, and Avid. Most recently, he led the EMEA Channel Partner Management team at Avid, where he played a pivotal role in designing and implementing alliance frameworks, growth strategies, and strategic program agreements.

Pemberton’s academic background includes a BA Hons Degree in Sound Technology from the Liverpool Institute for Performing Arts (LIPA), complemented by his early career as a sound engineer specializing in live sound reinforcement. This hands-on experience in the audio industry provides him with a unique perspective that aligns with Lawo’s innovation-driven approach to broadcast technology.

Expressing his enthusiasm for the new role, Pemberton said, “I’m very excited to join Lawo and lead the development and success of our global partnerships. I am deeply motivated by Lawo’s culture, dedication to innovation, and shared values, which align perfectly with my own personal and professional passions.”

Pemberton’s appointment is set to bolster Lawo’s ongoing commitment to delivering cutting-edge broadcast solutions through a strong and thriving global partner network.