Lawo has announced that Oliver Parker is the new Head of Global Sales. In his new role, Parker will be responsible for meeting global revenue targets and overseeing the sales management team.

This appointment follows Jamie Dunn’s transition to his responsabilities as Vorstand and Deputy CEO in June 2024, which now allows him to concentrate on executive tasks.

Since joining Lawo in 2023 as Head of Sales, Enterprise and SaaS, Parker has established himself as an “accomplished sales leader”. Prior to joining Lawo, he held positions at Blackbird plc, including Chief Commercial Officer and Vice President of Commercial, International, where he achieved record revenues and driving strategic growth, according to Lawo. He had worked at ChyronHego, BSkyB, and Mama Productions, where he gained experience in sales, product management, and technology solutions.

Parker is expected to accelerate growth in established markets and open new opportunities through innovative go-to-market strategies. Passionate about leading by example, he is committed to empowering his teams.

Reflecting on his promotion, Parker remarked, “I am excited to lead Lawo’s global sales team. My career has been built on driving growth through strategic innovation and a deep understanding of technology’s role in shaping market value. I look forward to leveraging my experience to not only exceed our revenue objectives but also to foster an environment where every team member is empowered to excel.”

Jamie Dunn, Deputy CEO, added, “Oliver’s leadership, strategic vision, and technical insight make him the ideal choice to steer our global sales efforts. His comprehensive approach to market expansion will be instrumental in delivering on Lawo’s growth objectives.”