The 2025 NAB Show New York concluded at the Javits Center after two days of sessions, exhibits and debate about where media is headed next. This edition drew 11,500 registered attendees from 95 countries, roughly 10% of them came from outside the U.S., and 62% were first-time participants, as it has claimed in a statement.

Although the number of attendees has experienced a decrease since 2023 (where registered attendance reached 12,231, and in 2024 dropped to 12,000), the show featured 260 exhibitors and sponsors, including 51 first-time companies, a few more than in the last edition.

“NAB Show New York 2025 showcased the creative forces transforming media right now”, affirmed Karen Chupka, executive vice president of NAB Global Connections and Events. “There’s no better backdrop than New York City — the media and entertainment capital of the world — to bring together this kind of expertise and energy. Across every sector, from broadcasters and filmmakers to creators and technologists, attendees came together to learn, experiment and connect in one of the most dynamic professional communities anywhere”.

Show Trends and Exhibits

The 2025 NAB Show New York aimed to reflect the accelerating evolution of media and entertainment, showcasing how technology and creativity continue to reshape the industry. Artificial intelligence, the creator economy and new sports-media workflows were among the most visible forces driving innovation across the Javits Center.

This topics where discussed across almost 39,000 square feet of exhibit space. Demonstrations highlighted AI-enabled production and editing tools, workflow automation and data-driven storytelling, alongside live-shopping and creator-commerce activations that brought platform strategy to life.

“New York is the largest media market in the world. The audience here is everybody you want to speak to”, noted Alex Keighley, Senior Vice President, Sales, Grass Valley.

Day One: Broadcast and Trust in the AI Era

Sessions focused on how automation and emerging technology are reshaping journalism, production and local broadcasting, while preserving public confidence in trusted news sources. “The Future of Journalism” and related programs explored ethics, policy and revenue strategies for an AI-driven newsroom, accompanied by the release of new NAB data on public attitudes toward AI and media trust.

“Most people — and the data backs this — wildly trust their local broadcaster more than any other type of media. There’s actually a split in their minds between the mainstream news and their local ‘WTV,’ whatever it is. They trust their local news stations”, explained Sara Fischer, Media Correspondent, Axios

Speakers

• Brian Stelter, chief media analyst, CNN
• Sara Fischer, media correspondent, Axios
• Oliver Darcy, founder and author, Statu
• Patrick Healy, assistant managing editor, The New York Times
• Curtis LeGeyt, president and CEO, National Association of Broadcasters
• Executives from E.W. Scripps, FOX Corp., Hearst Television, Nexstar, Sinclair and Tegna

Panels on Local TV Strategies and the Radio + Podcast Interactive Forum extended the discussion to new revenue models, AI-enhanced workflows and the enduring importance of community-based newsrooms.

Day Two: Creators, Commerce and Culture

Thursday’s programming turned to the fast-growing creator economy and how platforms, brands and talent are redefining storytelling, style and partnerships. “Creator Day” sessions explored audience growth, monetization and authentic collaboration across social and streaming channels — while fashion leaders joined the conversation to examine how digital influence is reshaping brand identity and consumer engagement.

Speakers

• Shira Lazar, host and founder, “What’s Trending”
• Dylan Huey, CEO, Reach Influence
• Zach Blank, head of content, Chef Nick DiGiovanni YouTube Channel
• Nancy Dubuc, executive chair, TOGETHXR
• Kati Fernandez, chief content officer, TOGETHXR
• Priya Rao, executive editor, “The Business of Fashion”
• Claire Stern Milch, digital director, “ELLE”
• Lydia Fotiadou, head of digital fashion and beauty, Creative Artists Agency (CAA)
• Stephanie Gottlieb, founder and creative director, Stephanie Gottlieb Fine Jewelry
• Catherine Newman, chief marketing and communications officer, U.S. Soccer Federation
• David Wright, chief commercial officer, U.S. Soccer Federation
• Stu Holden, lead soccer analyst, FOX Sports

Marconi Awards

The festivities began the night before the Show’s opening with the Marconi Radio Awards on Oct. 21, honoring excellence across the radio industry and serving as the unofficial kickoff to NAB Show New York. The celebration set the tone for two days of innovation and inspiration that followed at the Javits Center.