Netflix and the Brazilian Tourism Board announced during Rio2C a cooperation agreement aimed at boosting tourism through Brazilian audiovisual productions. This initiative looks forward to recognizing the role of audiovisual content as a tool of economic development, international visibility, and the promotion of national culture, as the streaming service has claimed in a statement.

The announcement took place during the panel ‘Netflix and the Brazilian Tourism Board present a new season — it’s time to live your own story’, featuring the President of the Brazilian Tourism Board, Marcelo Freixo; Netflix Director of Public Policy for Brazil, Mariana Polidorio; and actress Fernanda Souza, host of the Netflix reality show ‘Stranded With My Mother-In-Law’, which filmed its two seasons on beaches in the states of São Paulo and Alagoas.

Inspired by international experiences led by Netflix in countries like France and Spain, the initiative includes a promotional video connecting Brazil’s tourism potential to productions that have already captivated global audiences — such as Invisible City, filmed in the Amazon rainforest; Love Is Blind Brazil, with seasons shot in destinations like Amparo (SP) and Bom Jardim da Serra (Santa Catarina); and Sintonia, which highlights the urban landscapes of São Paulo’s outskirts.

“Audiovisual content is a powerful tool and a key asset for tourism promotion. Many people choose their travel destinations based on a movie or series they’ve watched. Brazilian content and talent are globally recognized for their quality, they carry our cultural identity, and they continue to win hearts all over the world. This partnership is a way to turn the strength of Brazilian stories into real-life connections”, explained Freixo.

Additionally, the partnership includes the launch of a travel guide featuring itineraries and tourist experiences inspired by Netflix titles with titles that try to reflect the main cultural assets the Brazilian Tourism Board aims to promote. The material will be released later this year.

“We are committed to Brazil in the long term. We know that the stories we tell help project the country to the world and have a direct impact on the local economy, Brazilian culture, and tourism — both for domestic and international audiences”, added Polidorio.