Vubiquity, an Amdocs company, has been chosen by Paramount Global to handle all operational aspects and affiliate management for MTV in Japan under a newly inked licensing deal, as recently announced by the company. Scheduled for completion by the end of June 2024, Vubiquity will oversee the entire gamut of operations for MTV Japan’s linear channel, covering content acquisition, programming, localization, broadcast and media operations, in addition to client management duties.
Paramount’s regional team will collaborate closely to ensure alignment with MTV’s global brand standards and priorities. The channel will maintain its eclectic mix of Japanese, Korean, and international music, alongside flagship award shows and other international music franchises like MTV Push.

Catherine Park, Paramount’s Head of Streaming and Regional Lead, Asia, said: “Japan is a major player in the music market and is of importance to our business in Asia. As we align with our international strategy to generate efficiency and drive growth and profitability, we are pleased to partner with Vubiquity to continue bringing viewers in Japan the best global music content, leveraging Vubiquity’s streamlined operational proficiency. Fans can enjoy the MTV Japan channel as they know it – a mix of Japanese, Korean, and international music, as well as MTV’s tentpole award shows and other international music franchises.”

“In a dynamic and digitally advanced entertainment market like Japan, media companies require seamless operations and innovative content delivery platforms to drive subscriber growth” said Anthony Goonetilleke, Group President of Technology and Head of Strategy, Amdocs. “Paramount has always been at the forefront of entertainment, and we’re excited to grow our collaboration with them. This agreement will enable MTV Japan to benefit from our global expertise in content delivery and operations.”

Vubiquity stands as a trusted partner for Paramount Global, offering solutions and services across multiple business units and platforms, including Paramount+, stated the Amdocs’ filial.