According to Riedel, “gaining further expertise and know-how in hardware and software-based participant management and engament tools” is the main benefit of the company’s investment in EvoCount, whose platform includes features such as visitor counting, live monitoring of visitor flows and data evaluation.

Riedel will distribute EvoCount solutions through its rental organization, while both companies will remain autonomous. In addition, the deal will “generate synergies” in the areas of event technology, cost management and logistics.

This is how Marco Kraft, Head of Sales in Germany at Riedel Communications, sums up the agreement: “Guest management has become a core element of every major event. With the services of our new partner, EvoCount, we have again expanded our range of digital event solutions and optimized our ability to align all processes and services comprehensively in the event sector. Riedel continues to invest in the future and is working to develop even more synergies for our customers worldwide.”

Tim Mertel-Blinn, co-founder of EvoCount, has also comments on the investment: “Riedel stands for innovation, vision, and growth. This collaboration provides us with an excellent basis for further expansion in the global events market.”