Ross Video has announced the acquisition of ioversal, creators of Vertex, a platform for immersive experiences. The acquisition aims to mark Ross Video’s expansion into experiential technologies, strengthening its live production ecosystem, as the company has claimed in a statement.

The Vertex AV production suite has used at interactive exhibits, live entertainment, large-scale productions, and dynamic projection mapping. It features tools to unify video, audio, lighting, and control into one solution with the intention of creating, managing, and automating experiences.

Ross Video will introduce the Vertex production suite through a series of demos and showcases in the coming months.

“Vertex gives our customers a powerful new way to tell their stories”, affirmed David Ross, CEO of Ross Video. “It also extends our live production solutions into the experiential world, opening creative possibilities that inspire audiences everywhere”.

“Joining Ross Video is a natural next step in our journey. Ross shares our passion for empowering customers and our belief that innovation should always serve creativity”, explained Jan Hüwel, Co-Founder of ioversal.

“From the very beginning, our mission with Vertex has been to simplify complex audiovisual productions and give creators the freedom to focus on storytelling rather than technical hurdles”, added Martin Kuhn, Co-Founder of ioversal. “Together, we’ll be able to bring Vertex to an even wider audience and unlock incredible new possibilities for experiential media. We are deeply proud of what our team has built and are excited to be part of the Ross Video family”.