Southern Cross Austereo (SCA) is one of Australia’s most diverse entertainment companies. Recently, SCA selected Xytech –a company specialized on resource management software for media services, to deploy its flagship MediaPulse system for Australia’s first Network Operations Centre for Commercial Radio.

“Although we are still in the development process, there has already been a significant level of support from Xytech,” said Ben Fransman, Network Operations Manager at SCA. “Fully understanding the nature of our business, the team has been extremely helpful in outlining our goals for MediaPulse and working with us on addressing the complexities associated with this project.”

SCA upgraded from ScheduALL to MediaPulse to provide stakeholders the ability to create bookings across Australia. The Network Operations Centre will manage work orders as well as confirm the booking and create the connection based on date, time and project collateral, including talent interviews, remote guests and cameras.

“This is one of the first installed MediaPulse systems in Australia since the ScheduALL acquisition. Everyone at Xytech is really excited to see the confidence Ben and his team have placed in us and MediaPulse. Our Managing Director in Australia, Tanya Kelly was really instrumental in this transaction, and I know she’ll be a great partner to Sothern Cross for years to come”, said Greg Dolan of Xytech.

“MediaPulse will become a ‘one-stop shop’ for all things studios and resources. It will assist in the coordination of these connections from user/requester straight through to the connection itself. We look forward to using MediaPulse to help create efficient workflows across multiple divisions and mitigate risk in communication,” Fransman explained.