EA Sports and the National Football League have announced a multi-year exclusive agreement with the objective of growing American football worldwide. This partnership is the most comprehensive one to date between EA Sports and the NFL, as they have claimed in a statement.

Both of them will keep on working on driving innovation and expansion of the Madden NFL franchise, which will continue as the exclusive action simulation game for NFL football. The collaboration will also support new content and experiences in EA Sports College Football, as well as new large-scale interactive experiences for football fans, built around community, social connection, self-expression and gameplay.

“EA Sports and the NFL have built one of the most iconic partnerships in all of sports and entertainment, and we see so much opportunity ahead to deliver for football fans everywhere”, affirmed Cam Weber, president of EA Sports. “With more than 2 billion games of Madden NFL played each year, the global community of football fans connecting through play has never been bigger. Together with the NFL, we will continue to shape the interactive future of football – expanding Madden NFL, growing College Football, and creating new breakthrough experiences for the next generation of fans”.

“Madden NFL has become one of the most widely recognized and culturally relevant gaming franchises in the world”, noted Renie Anderson, executive vice president and chief revenue officer at the NFL. “As we look to this new chapter in our partnership with EA Sports, our focus remains on the success of NFL simulation gameplay and providing our fans with the best entertainment and experiences around the sport they love”.

Looking ahead, EA Sports and the NFL aim to create a more expansive world of interactive football experiences, where fans can play, watch, create and connect. Beyond the games, new experiences like EA Sports Madden NFL Cast are delivering immersive ways for fans to engage with an NFL gameday broadcast. To further fuel fandom globally, EA Sports served as presenting sponsor of the 2025 NFL Dublin game and NFL Experience Dublin and will also expand the Madden NFL Championship Series (MCS) to a global audience with the first-ever MCS competition in Spain alongside the 2025 NFL Madrid game.

At the core of EA Sports’ American football portfolio, multi-year investments in machine learning, real-world data integration, volumetric capture and AI are powering the next generation of play.