MediaHQ Lite is the latest solution of Switch Media. It is an end-to-end OTT platform that provides a comprehensive feature set “at a cost-effective price”, as it is said in the press release.

The product allows to launch “quickly and easily” an OTT service. Features include secure VOD and live streaming with DRM, a global CDN service, analytics reports, comprehensive metadata, high definition ABR encoding and use of the Switch Media applications, or their own apps if they have them. In addition, MediaHQ Lite features a full featured server-side ad insertion integration with AdEase.

Luke Durham, CTO, Switch Media said: “We have been approached by many content owners wanting to launch new OTT services who are overwhelmed by the intricacy and costs. This is especially the case in emerging markets such as South East Asia and Africa, but also the growing collection of content owners who want to augment their revenue streams by going directly to the consumer with a niche offering. With MediaHQ Lite we’ve created an end-to-end solution that keeps the lion’s share of features and value but removes much of the complexity in the setup, and the often-overlooked operational costs.”

The release of MediaHQ Lite follows the launch of MediaHQ Enterprise at NAB 2019. Users can upgrade from MediaHQ Lite to MediaHQ Enterprise at any time if their needs or requirements change.