The new cloud-based solution for real-time advertising, developed by Veset, is already available 

Veset has unveiled its latest innovation, Veset AdWise, now accessible in AWS Marketplace. Catering to broadcasters and content providers, Veset AdWise brings advanced cloud-based technology to enhance real-time, in-video advertising, designed to deliver an elevated viewer experience and increased ad effectiveness during live streams.

AdWise is known for its utilization of cutting-edge picture-in-picture technology, integrating contextual advertising into live feeds. This means dynamic advertising becomes even more engaging without disrupting the live content.

According to the information released by the company, broadcasters and content providers utilizing AdWise gain the ability to implement seamlessly integrated advertisements, instantly update advertising content in response to dynamic live events, and choose from a wide variety of advertising formats. This tool supports the rise of dynamic, contextual-based advertising, offering advanced, user-friendly in-video adverts without disrupting the viewer experience, in the company’s own words.

By prioritizing user experience and monetization, Veset AdWise empowers broadcasters and media providers to enhance their broadcasting workflows in a non-intrusive and mutually beneficial manner.

The availability of Veset AdWise in AWS Marketplace ensures industry-wide access to in-video, contextual-based advertising. This move, as company states, allows content providers and broadcasters to continue creating, managing, and leveraging content with advertising while considering the consumer experience.

Commenting on the launch, Gatis Gailis, CEO of Veset, remarked, “The introduction of AdWise in AWS Marketplace represents a significant step forward in accessible, non-intrusive advertising solutions for live content delivery. By bringing in-video, contextual advertising to broadcasters and content providers, we prioritize user experience and usher in a new era of ad-tech.”