Whip Media, a player in the world of entertainment technology, has unveiled new enhancements to its Software as a Service (SaaS) solutions at CES. These additions harness the power of AI and automation for data aggregation, bringing significant improvements to the collection, analysis, and updating of viewership and content insights.

Addressing FAST reporting challenges

Whip Media has introduced innovative features aimed at revolutionizing reporting for AVOD (Ad-Supported Video on Demand) and FAST (Free Ad-Supported Television) platforms and channels, bolstering their content performance tracking and revenue monitoring capabilities through AI:

1. Automated Data Acquisition Reporting: Whip Media’s AI-enhanced Robotic Process Automation (RPA) components can seamlessly retrieve data from any source, dynamically adapting to changes.

2. Advanced Automated Title Matching: Leveraging AI, the updated title matching feature reduces manual labor while improving accuracy. It empowers FAST channels to gain a deeper understanding of cross-platform content reporting, allowing them to grasp differences in audience engagement and performance across various platforms and services.

Predicting content trends

Whip Media has also introduced AI tools to enhance its content and consumer insights solutions, drawing on millions of real-time data points generated by TV and film viewers worldwide. These tools enable more accurate predictions of content outcomes:

1. Real-time Sentiment at Scale: AI algorithms analyze vast amounts of unstructured consumer-generated data, including emotions and anticipation, to swiftly identify patterns, trends, and insights that may elude human research analysts.

2. Advanced Predictive Content Analytics: By training AI models using a combination of quantitative and qualitative data, customers can gain valuable foresight and intelligence, predicting future viewing behaviors, preferences, and engagement events to improve content outcomes.

Carol Hanley, CEO of Whip Media, emphasized the importance of staying at the forefront of technology in the ever-evolving entertainment industry, stating, “The advancements in Whip Media’s AI technology demonstrate our dedication to innovation and excellence in meeting the needs of global entertainment organizations and the rapidly expanding FAST/AVOD sector.”