FIFA has selected YouTube to be a Preferred Platform for the FIFA World Cup 2026. This partnership between the two organisations looks forward to providing audiences with more ways to enjoy the tournament, as Youtube has claimed in a statement.
“FIFA is delighted to welcome YouTube as a Preferred Platform for the FIFA World Cup 2026. By spotlighting FIFA’s premium content and unlocking new opportunities for Media Partners and creators, this agreement will engage global fans in ways never seen before”, shares FIFA Secretary General Mattias Grafström. “As the world’s attention turns to the action in Canada, Mexico and the United States, this collaboration with YouTube reinforces our ambition to maximise the tournament’s impact across the ever-evolving media landscape, offering fans everywhere easy access to an immersive view of the biggest single-sport event in history”.
“This collaboration with YouTube reinforces our ambition to maximise the tournament’s impact across the ever-evolving media landscape”, adds Grafström.
Fan Experience
This partnership will focus on providing an immersive FIFA World Cup experience, where premium content from the tournament’s media partners and creators live side-by-side, everywhere YouTube is available.
Additionally, FIFA will unlock content from its digital archive on FIFA’s official YouTube channel – including full length past matches and many more moments in the sport’s history.
More Content for Media Partners
The deal offers media partners more premium content to showcase on their YouTube channels, including more opportunities to monetize their content. Media partners will be able to:
- Share Every Angle: Access to the library of match footage across formats. This includes the opportunity to publish extended highlights, behind-the-scenes footage, Shorts and video-on-demand content.
- Feature the Kickoff: For the first time in the competition’s history, Media Partners will have the option of live streaming the first 10 minutes of every match on their YouTube channel.
- Broadcast the full 90: Media Partners will be able to stream a select number of matches in full on their YouTube channel.
Creator Lens
Together with FIFA and the tournament’s official media partners, the platform will give a global cohort of YouTube creators access to matches and more. They will be able to share human stories, tactical breakdowns, and behind-the-scenes action.
“Even before the tournament begins, creators will play a role in promoting the competition and engaging diverse audiences thanks to extraordinary access to FIFA’s Digital Archive”, shares Youtube in its statement.
Comments are closed