The long-standing partnership between MediaHub Australia and Grass Valley has been expanded by a new agreement that will help the Australian corporation optimize its operation to offer adaptive services and transition to a bespoke business model.

Their existing SLA agreement has been the foundation of the upgrade. Grass Valley has given birth to a custom package that will deliver support for all MediaHub Australia’s equipment on a per-channel basis. The main change is that the company will move from support based on capital purchases to one based on channel count. According to the press release, this will deliver a more flexible service offering to its customers, “from adding a new streaming service or a linear channel to on-demand or mobile app-based access to content”. Nowadays, the headquarters of MediaHub Australia are deploying the Grass Valley’s Morpheus Automation and server playout system.

“Our close working relationship over many years has given Grass Valley an in-depth knowledge of how our operation works. This valuable insight, together with its market leading solutions, is why Grass Valley is strongly positioned to help prime our business to meet any challenge the market throws at us,” said Alan Sweeney, CEO at MediaHub. “We pride ourselves in leading the way when it comes to broadcast service provision and always strive to keep our operation at the cutting edge. Thanks to Grass Valley, we have cemented our position as the market leaders with a radical new approach that keeps us and our customers one step ahead of the ever-shifting topography of the media industry.”

“With consumers firmly taking charge of their content engagement, broadcasters, media organizations and service providers need the agility to quickly respond to what audiences demand,” said Ward Hansford, vice president sales, Oceania at Grass Valley. “This project with MediaHub Australia perfectly illustrates how we can help service providers re-shape their business to stay ahead in today’s fast shifting mediascape. The agreement delivers the increased flexibility, scalability and agility needed for MediaHub Australia to transition to a per channel count model MediaHub sets the high watermark for cutting edge broadcast service provision and we are incredibly proud that the company has once  again turned to Grass Valley at this critical period in its evolution.”