Dalet has announced Dalet StoreFront, a new SaaS-based solution that enables Dalet customers to generate a content marketplace for their B2B clients, partners and affiliates. Dalet StoreFront manages multi-user access to Dalet MAM stored content with advanced search tools to locate assets, filtered to only show relevant materials to a qualified client. Underpinned by Dalet MAM orchestration engine for content preparation and delivery, this new solution “creates a content shopping experience that maximizes inventory exposure, repurposing and retail opportunities”, according to the press release.

“As audiences grow at a global scale, so does the need for more content. Maximizing exposure and facilitating discoverability of our customers’ new or untapped materials is more important than ever before,” states Luc Comeau, Market Director for MAM and Supply Chain at Dalet. “However, with this opportunity for increased content ROI comes additional supply chain complexities. Dalet StoreFront enables clients to tap into a rich Dalet MAM inventory with greater efficiency and speed, resurfacing and monetizing otherwise dormant archives, all within the familiar shopping experience that today’s digital shoppers come to expect.”

Comeau explains, “Today many media operations rely heavily on unconnected processes to fulfill partners’ and licensees’ requests. Requests for content via email and disparate file delivery services are manually intensive and leave far too many opportunities to repurpose and resell content on the table,” states Comeau. “Dalet StoreFront identifies the ‘shopper’ and presents all of the relevant content options they can choose from, ensuring maximum catalog exposure while keeping content rights intact.”

With Dalet StoreFront, content owners can identify and tag content rights for their community of licensees as well as establish rights to visitors and potential licensees. Only after an order has passed through all checks, automated by Dalet Orchestration, can the fulfillment happen, thus creating a segregated browse/shopping experience from the source catalog.