Monterosa has announced the launch of Monterosa Interaction Cloud. The new solution is a Real-time Engagement SaaS platform, designed to provide front-end applications with different customisation options.

Among these different choices, the user can find real-time games, voting, companion apps and interactive video layers. All of that available to be integrated with the main CPD, CRM and Ad Servers thanks to its extensible architecture.

Tom McDonnell, CEO, Monterosa, comments: “Media and sports organisations face both threats and great opportunity. With busy internal teams, they need ways to deliver compelling, reliable digital products quickly, feeding their need for audience loyalty, first party data, and commerce. We created the interaction cloud to be the engine room for that engagement, helping them execute their digital strategy quickly with software that slots into their existing environments.”

Monterosa technology is behind many of the world’s biggest interactive events, TV shows, and sports, including ITV/Love Island, Nickelodeon, Vodafone, EA Sports, and Liverpool Football Club. Interaction Cloud was deployed with ViacomCBS/Nickelodeon in the latest edition of its hit Kid’s Choice Awards property.

“Monterosa has given us the ability to reach our audience in a new way,” says Michelle Cauchi Senior Director, Creative Promotions, Interactive Production Nickelodeon. “They’ve been instrumental in our growth, making sure our offering can keep up with social media. We can iterate together on products and control everything ourselves from the platform. We would highly recommend both Monterosa and the platform.”