The updates empower video service providers to deliver highly targeted content and leverage comprehensive data insights

Accedo, a global leader in video solutions, has announced a series of updates to its SaaS platform, Accedo One, introducing new capabilities that enhance both personalization and analytics. These updates are designed to help video service providers create more tailored viewing experiences while gaining deeper insights into user behavior.

Hyper-personalization
One of the most significant upgrades to Accedo One is the introduction of advanced personalization tools. These new features allow video providers to serve content and services that are uniquely tailored to each user’s preferences and behaviors. By leveraging data-driven insights, companies can deliver targeted content that enhances viewer engagement, improving customer satisfaction and retention.

In addition to personalization, Accedo One’s new analytics capabilities provide video providers with granular data insights, enabling them to explore specific user behaviors and trends more deeply. These insights can drive more effective content strategies, allowing providers to make data-backed decisions and optimize content offerings.

Smart playlists: automated content curation for higher engagement
Accedo One’s updates also include the launch of Smart Playlists, an automated content curation tool. Powered by Accedo One’s analytics engine, Smart Playlists dynamically generate playlists based on real-time data, such as content popularity and viewer preferences. This feature allows video service providers to create highly personalized and continuously updated viewing experiences, further enhancing user engagement.

Seamless support for Comcast Xfinity X1
Accedo One now offers support for Comcast Xfinity X1, the advanced entertainment platform that integrates live TV, streaming services, and smart home functionalities into one interface. This update enables Accedo One customers to launch on Xfinity X1-powered devices with ease, significantly reducing the time and cost associated with in-house or outsourced development. According to recent customer insights, businesses that have transitioned from bespoke development to Accedo One’s SaaS platform have realized cost savings exceeding 80%, highlighting the platform’s efficiency and scalability.

Fredrik Andersson, CEO of Accedo SaaS Products, emphasized the value of this shift in the current market: “In today’s video ecosystem, many companies face the harsh realities of higher interest rates and pressure from owners to achieve profitability. The shift from traditional bespoke development to SaaS platforms will be crucial to enabling the industry to prosper. We are continuously updating Accedo One to ensure it is best-of-breed and can deliver the functionality video providers need to create engaging and meaningful user experiences.”

Automated updates for existing customers
All of these updates have been automatically applied to existing Accedo One customers, ensuring that current users benefit from these new features without the need for manual intervention.

With these enhancements, the company states that it is well-positioned to help video providers navigate the evolving media landscape, offering the tools needed to create more personalized, engaging, and cost-effective viewing experiences.