The partnership of Ateme and Viaccess-Orca (VO) has developed a contribution watermarking solution. The software from VO is ready to use within IRDs and encoders from Ateme. That solution shows the source and allows providers to identify video piracy leaks within various distribution channels. The watermarking solution from VO and Ateme offers a pay-per-use business model.

“Piracy is evolving. Hackers are exploiting new techniques to illegally access and redistribute video content, and the industry needs an accurate, scalable, and cost-efficient solution to identify the source of leaks,” said Mathieu Harel, Product Director of Watermarking at Viaccess-Orca. “Collaborating with Ateme, we’ve developed a smarter method for tracking piracy: one that focuses on the full content path as opposed to just the end points. With our solution, content owners and providers can protect their content and revenues in a way that was never before imaginable.”

This watermarking technology is software-based and scalable. This is how it works: as content owners distribute live content to multiple affiliates, the solution tracks its path through different channels — including satellite and IP — injecting an invisible watermark on the video at each distribution point. The solution has the ability to track and change watermarks in real time and VO’s Anti-Piracy Center monitors content for identifying piracy. The solution supports BISS-CA encryption.

“By 2022 the cost of online video piracy is expected to reach $52 billion, and this problem is only going to get worse without an effective solution,” said Julien Mandel, Solution Marketing Senior Director at Ateme. “Teaming up with Viaccess-Orca, an industry leader in content protection, we’ve created a free solution that liberates content owners and providers from sizing their network, so that they can focus only on tracking the path of leaks throughout the distribution workflow. Before this, content providers were limited to only identifying the end point of leaked content, so this solution is a real game-changer for the industry.”