TV MIDTVEST is a Danish regional broadcaster. It has recently extended its strategic relationship with Avid by transitioning onto Avid’s MediaCentral | Flex subscription software.

The subscription will give the broadcaster access to the latest versions of Avid’s newsroom, media workflow management and video editing solutions.

The upgrade included licenses for the MediaCentral production platform and Media Composer Enterprise diting software, with Avid NEXIS shared storage platform.

This package also allows production teams to access other tools such as MediaCentral | Collaborate. It is available as an iOS or panel in Media Composer. This solution enables team members to collaborate in story-centric workflows from anywhere.

“We are pleased with our long-standing Avid relationship and are looking forward of taking advantage of Avid’s latest innovations for collaborative story-centric workflows, which will provide new and innovative tools for our broadcast and online needs,” assured Carsten Jensen, TV MIDTVEST Head of Production.