MediaKind has announced its attendance at NAB Show 2023 to showcase its latest broadcast and video streaming technology and solutions and to discuss the latest monetization approaches behind some of the premium live streaming applications.

The visitors will experience MediaKind’s video streaming approach that combines high-quality AI-based 4K upscaling, massive bandwidth savings brought by Versatile Video Coding (VVC), and energy savings gained from hardware acceleration without any quality compromise.

At the event will demonstrate new monetization scenarios that include DRM-protected ultra-low latency streaming for premium interactive events, advanced playback controls for monetizing short segments, and the automated creation of video summaries. The company will also illustrate how operators can leverage its technology and public cloud storage to create next-generation Cloud DVR services.

MediaKind is moderating an executive panel on Monday, 17 April (10.45am PDT) at the NAB Streaming Summit conference. Alongside representatives from Microsoft and the NBA, the panel will present a case study on how it helped rebuild the NBA League Pass application. Attendees will hear about functionality not typically found in OTT sports streaming apps. Examples include multiple feeds synchronized to the game and wall clocks, better-targeted ad insertion, streaming latency lower than cable, and added support for a wide array of complex and dynamic entitlements to facilitate monetization and enforcement of linear rights globally.

At the BEITC Conference, MediaKind will also present a practical application for a live sports events-based service that taps into the cloud to offer improved scalability, using automated workflows to reflect the transitory nature of live events.

Allen Broome, CEO, MediaKind, commented: “The entire MediaKind team is eager to deliver even more innovation at our booth this year. Seeing how far we have come since last year’s NAB Show is truly exciting. With the rise of D2C, FAST, AVOD, Ultra Low Latency (ULL), and other novel content distribution and monetization models, we are operationalizing more streaming experiences than ever in our company’s history.”