In a forward-thinking move, TV2 Nord, situated in Aabybro in Denmark’s northern region, has extended its partnership with nxtedition for another five years, solidifying their collaboration until at least 2029

TV2, a Danish broadcaster, segments its programming by regions, with TV2 Nord catering to North Jutland. Leveraging the dynamic capabilities of nxtedition’s production platform, a dedicated team comprising journalists, editors, and producers curates a daily, comprehensive news program. Embracing contemporary news consumption trends, the platform prioritizes an online-first strategy, seamlessly disseminating content across various digital platforms such as the website, Facebook, Instagram, TikTok, and X (formerly Twitter), company explains. Additionally, it facilitates fully automated live broadcasts from two studios and powers a 24-hour channel named Salto.

According to both parties’ declarations, the integration of nxtedition was a pivotal component of a larger initiative to construct a new studio for news and production, initiated in 2021. This holistic approach ensured that the nxtedition system, operating on Commercial Off-The-Shelf (COTS) hardware, centrally managed all studio technologies, including prompters, robotic cameras, and lighting. Consequently, even the flagship news broadcast can be executed efficiently with just one or two crew members.

Peter Zanchetta, CTO of TV2 Nord, emphasized, “Our paramount requirement was to produce and distribute exceptional content across multiple platforms with minimal resources. nxtedition fulfilled all our expectations, hence our decision to entrust its simplicity and robustness for the foreseeable future.”

Roger Persson, Sales and Marketing Director at nxtedition, highlighted the platform’s agility in configuration and user-friendly interface. He stated, “We designed our platform to be adaptable and intuitive, aiming to conceal the complexity of technology and empower users to focus on storytelling and audience engagement. By extending our partnership for another five years, TV2 Nord underscores our mutual success in achieving these objectives.”

The contract renewal signifies TV2 Nord’s confidence in nxtedition’s capabilities. As they embark on this continued journey together, both entities are poised to redefine the standards of broadcasting excellence, in the technological and broadcast companies’ words.