In a move to enhance the digital experience for ASEAN football fans, sports marketing agency Sportfive has partnered with AI-powered highlight platform Magnifi. The collaboration will power the social content solutions for two major tournaments in the region – the Mitsubishi Electric Cup 2024 and the Shopee Cup 2024/2025.

Through this partnership, Sportfive can now automatically generate highlights of players from these events and seamlessly integrate brand partners into the highlight videos. Furthermore, the content can be resized and distributed across over two dozen social channels, optimized for each platform’s ideal dimensions.

This is not the first time the agency has turned to Magnifi’s expertise, as previously appointed Magnifi as the social content solution provider for the 2023 AFF U-23 Championships.

“Sportfive ‘s renewal is the ultimate vote of confidence,” stated Vinayak Shrivastava, the CEO of Magnifi. “It affirms that Magnifi provides lasting value to the largest teams, franchises, and brands across all sports. Their choice strengthens our resolve to continue innovating and elevating our AI-based video editor so that businesses keep enhancing the productivity, efficiency, and creativity of sports coverage.”

The partnership marks a significant step in Sportfive’s efforts to deliver an enhanced digital experience for ASEAN football fans, leveraging the latest advancements in AI-powered video technology.